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Stella McCartney Debuts New Ad for POP Fragrance

Stella McCartney's new ad for POP features Grimes talking about sustainability.

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By: Marie Redding

Senior Editor, Rodman Media

Stella McCartney debuted a new ad campaign for the new POP fragrance, which targets millennials. The video features musician Grimes, talking about sustainability. 

In the video,Grimes says: “Sustainability in fashion stuff is something I really care about…That’s one of the reasons I like Stella so much.”

In addition to Grimes, Madonna’s daughter Lourdes Leon also stars in the ad campaign.

See the video below.

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